Google Ads for dermatology clinics in Dubai.

Medical and cosmetic, separated properly.

A patient searching acne treatment and a patient searching skin rejuvenation are in different businesses. One is likely insured, urgent and low margin. The other is cash-pay, considered and high margin. Running them together means the insured urgent searcher generates most of the conversions, smart bidding chases them, and the profitable cosmetic side is starved.

• Medical and cosmetic dermatology as separate campaigns with separate budgets
• Condition-level ad groups for acne, eczema, psoriasis, pigmentation and hair loss
• Insurance-covered treatments flagged in ad copy, which lifts click-through sharply on the medical side
• Seasonal adjustment for the UAE summer, when pigmentation and sun damage volume rises
• Paediatric dermatology separated, since the searcher is a parent and the copy differs
• Condition-specific landing pages rather than one skin services page

Questions dermatology clinics ask first

Why separate medical from cosmetic dermatology?

Because they monetise completely differently. Medical is insured, urgent and low margin; cosmetic is cash-pay and high margin. In one campaign the cheaper medical conversions dominate and the algorithm follows them.

Does insurance language help?

Considerably on the medical side. Naming the insurers accepted in ad copy lifts click-through and filters out patients who would have bounced at the price.

Is dermatology seasonal in the UAE?

Yes. Pigmentation and sun damage climb through summer, acne peaks with humidity, and the cosmetic side softens during the summer exodus and rebounds in September.

What is a realistic CPL?

AED 40 to 120 medical, AED 80 to 250 cosmetic. Two different numbers because they are two different businesses.

What budget makes sense?

AED 5,000 to 18,000 per month across both sides.

Published 1 Sep 2026 · Updated 18 Oct 2026 · Access One