Get More Telemedicine Patients with Google Ads in Dubai
Telemedicine Google Ads in Dubai: DHA telehealth licensing, what you must publish, online prescribing limits on Google, sick-leave rules, keywords and booking.
Telemedicine ads in Dubai sell one thing: a consultation with a DHA-licensed doctor, from a DHA-licensed telehealth facility. They should not sell prescriptions. Google restricts services related to online prescribing and names telemedicine providers in that policy, and the DHA telehealth standard bans remote prescribing of narcotic and controlled medicines and caps sick leave issued remotely. Publish what DHA requires (services, limits, emergencies, credentials, fees, refunds, complaints), lead with speed and the doctor, and track bookings.
Last checked: 28 October 2026
What people in the UAE search for
- Access: "online doctor Dubai", "video consultation", "telemedicine UAE", "doctor on WhatsApp".
- Specialty: "online dermatologist", "online psychologist", "online paediatrician".
- Admin: "online sick leave Dubai", "online prescription UAE". Handle these carefully, see below.
- Insurance: "telemedicine covered by insurance", "daman telemedicine".
What your ads can and cannot say
| DHA telehealth standard | Google Ads | |
|---|---|---|
| Video or chat consultation | ✓ From a licensed telehealth facility | ✓ Eligible |
| Online prescriptions as the offer | ! Allowed with limits, never controlled drugs | ✗ Restricted; no UAE approval route |
| Sick leave online | ! Capped at 3 days a week | ! Do not lead with it |
| Emergencies | ✗ Excluded from telehealth | ✓ Show 998 |
- Licensing. The DHA Standards for Telehealth Services (version 4, effective 26 November 2025) say telehealth may only be offered through a DHA-licensed telehealth facility (clause 7.1), by DHA-licensed, privileged physicians (9.3). Physicians abroad can consult only if DHA-licensed and affiliated with a DHA-licensed facility (6.2).
- Advertising. Telehealth advertising must comply with MOHAP advertising requirements and DHA's social media standard (7.3), see MOHAP and DHA ST-21.
- Publish the limits. Clause 8.4.1 requires public information on services, uses and limitations (especially emergencies), physician credentials, fees, refund policy and complaints.
- Prescribing. Narcotic, controlled and semi-controlled medicines cannot be prescribed remotely (17.12.7), and remote sick leave is capped at three days a week (17.12.9).
- Google. The healthcare and medicines policy restricts services related to online prescribing, dispensing and sale of prescription drugs, names telemedicine providers, and approves them only in listed countries. The UAE is not in its country list, so keep "online prescription" and medicine delivery out of ads and landing pages. Drug names stay out too (Google, October 2025).
Campaign structure
- GP access ad group: online doctor, video consultation, plus your hours.
- Specialty ad groups: dermatology, mental health, paediatrics, each with its own page and licensed clinicians. Mental health is sensitive, see mental health patients.
- Insurance: virtual consultations are included under Dubai's Essential Benefits Plan outpatient benefit (EBP table of benefits). State which plans you accept, see Dubai health insurance.
- Residents abroad: the DHA standard limits care for UAE residents travelling abroad to advisory and follow-up (6.5). Do not target other countries with full-service ads.
- Conversions: consultations started, not app installs or page views. See conversion tracking.
Landing page and WhatsApp follow-up
Above the fold: who you will see (licensed title), how fast, fees and refunds, insurers, and a clear "not for emergencies, call 998" line (u.ae). Below: what can and cannot be handled online, consent, and how to switch to an in-person visit. Telehealth consent must be recorded for each encounter (10.4.2), so build it into booking.
Scale your clinic with Google Ads
Access One is the healthcare-only Google Ads agency in Dubai and a Google Partner. We run telehealth campaigns that sell the consultation within DHA and Google rules. Get a free Google Ads audit or talk to us. Related: home healthcare, family medicine and why healthcare ads get disapproved.
Frequently asked questions
Who can offer telemedicine in Dubai?
Only a DHA-licensed telehealth facility, with DHA-licensed physicians privileged for telehealth, under the DHA Standards for Telehealth Services. Physicians abroad need a DHA licence and affiliation with a DHA-licensed facility.
Can I advertise online prescriptions on Google in the UAE?
No. Google restricts services related to online prescribing and names telemedicine providers in that policy, and the UAE is not in its list of approved locations. Advertise the consultation instead.
Can I advertise online sick leave?
Do not lead with it. The DHA telehealth standard caps remotely issued sick leave at three days a week, and sick leave should only follow a genuine clinical need.
Is telemedicine covered by insurance in Dubai?
Virtual consultations are included in the outpatient benefit of Dubai's Essential Benefits Plan. Enhanced plans vary, so list the plans you accept.
Sources
- DHA: Standards for Telehealth Services (ST-14, version 4)
- MOHAP: Healthcare advertisement licence
- DHA: Standards for Medical Advertisement Content on Social Media (ST-21)
- Google Ads: Healthcare and medicines policy
- Google Ads: Restricted drug terms update (October 2025)
- DHA/ISAHD: Essential Benefits Plan table of benefits (GC 03/2024)
- u.ae: Handling emergencies (ambulance 998)
Published 28 Oct 2026 · Access One
What changed for our clients
UAE clinics, hospitals and home healthcare brands that scaled with Google Ads.
Valiant ClinicPremium clinicNew patients tripled in one quarter.
Rebuilt the account around high-intent searches, each with its own landing page.
Liv HospitalHospitalEvery lead source became easy to measure.
Offline conversions sent back to Google Ads, so the team sees where each booked patient came from.
Justlife Home HealthcareHome healthcareBooked patients per dirham roughly doubled.
Spend moved to Search around urgent needs like post-surgery care and elderly falls.
Doctors For YouHome healthcareClosing rate from under 8% to the high teens.
WhatsApp conversion tracking, Search rebuilt around intent and a new qualifying script.
Clinica RamitaAesthetic clinic, JumeirahWe've seen a real difference, not just with the number of leads, but in the quality of patients coming in.
Infinity DentalDental & aesthetic clinicAfter the Google campaigns were reworked, the leads became much more serious and relevant.
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