Get More Gynaecology Patients with Google Ads in Dubai
Gynaecology Google Ads in Dubai: which services Google allows in the UAE, ad groups for eligible care, page separation, insurance, keywords and WhatsApp.
Building gynaecology campaigns in Dubai starts with a filter, not a keyword list. Google lists the UAE among places where birth control, fertility testing and STI testing cannot be advertised, so those services never go in ads. General gynaecology and pregnancy care can run, but Google treats pregnancy and intimate health as sensitive, so there is no remarketing. Build one ad group and one landing page per eligible service, lead with the doctor (many women search for a female gynaecologist) and the plans you accept.
Last checked: 28 October 2026
What people in the UAE search for
- Doctor: "gynaecologist Dubai", "female gynaecologist near me", "obgyn mirdif", doctor names.
- Pregnancy: "pregnancy doctor Dubai", "antenatal care", "maternity package price".
- Conditions and checks: "PCOS doctor", "fibroid treatment", "smear test Dubai", "menopause clinic".
- Restricted topics: contraception, STI testing and fertility searches also appear. In the UAE they are not for ads. Cover them on the website and in consultation.
What your ads can and cannot say
| Google Ads in the UAE | What to do | |
|---|---|---|
| General gynaecology, smear tests | ✓ Eligible, health rules apply | ✓ Advertise |
| Pregnancy and maternity care | ✓ Eligible, sensitive targeting | ✓ Advertise, no remarketing |
| Contraception, IUD fitting | ✗ Not allowed in the UAE | ! Website and consultation only |
| STI testing | ✗ Not allowed in the UAE | ! Organic content only |
| Fertility testing and treatment | ✗ Not allowed in the UAE | ! See the IVF page |
- The location ban. Google's birth control, fertility and testing policy says these products and services cannot be advertised in a list of locations that includes the UAE, with examples such as birth control pills, fertility testing and STI testing.
- No workarounds. A "women's health" ad that lands on a contraception page, or swapping content after approval, can be treated as abusing the ad network, which can suspend the whole account.
- Sensitive targeting. Google's personalised advertising policy names treatments for pregnancy and infertility and health issues of intimate body parts as sensitive: no Customer Match, your data segments or lookalikes.
- Drug names. Clomid and letrozole are on Google's prescription drug list. Keep all drug names off ads and pages.
- DHA wording. No "best" or "100%", risks stated, written consent for any patient image or testimonial (DHA ST-21; Khaleej Times).
Campaign structure
- One page per advertised service. A landing page that lists contraception prominently can pull a clean pregnancy ad into the restricted policy. Separate pages keep approvals clean.
- Doctor ad group: doctor names and "female gynaecologist". Say who is female and when they are available.
- Maternity campaign: its own budget. Under Dubai's Essential Benefits Plan, antenatal care includes 8 visits and 3 scans, with delivery covered up to AED 10,000 (EBP table of benefits). State what your package adds and which plans you accept, see Dubai health insurance and Thiqa.
- Conversion goals: first consultations and package sign-ups, tracked separately. See conversion tracking.
Landing page and WhatsApp follow-up
Each service page: the doctor's licensed title, languages, female availability, what the first visit includes, price with conditions and the insurer list. Offer a female coordinator on WhatsApp and keep diagnosis wording out of SMS and WhatsApp reminders unless the patient agrees.
Scale your clinic with Google Ads
Access One is the healthcare-only Google Ads agency in Dubai and a Google Partner. We build women's health accounts that stay approved and are tracked to booked consultations. Get a free Google Ads audit or talk to us. For the full strategy read how to get more gynaecology and maternity patients. Related: IVF patients and paediatric patients.
Frequently asked questions
Can I advertise contraception or IUD fitting on Google in the UAE?
No. Google's birth control, fertility and testing policy lists the UAE among locations where birth control products and services cannot be advertised. Cover them on your website and in consultations.
Can I run Google Ads for pregnancy care in Dubai?
Yes, pregnancy and antenatal care are generally eligible, but Google treats pregnancy as a sensitive health topic, so remarketing, Customer Match and lookalikes are not available.
Why did my gynaecology ad get disapproved?
Often because the landing page mentions a restricted service such as contraception, STI testing or fertility. Give each advertised service its own focused page and keep restricted services out of ads and keywords.
How should I mention insurance in gynaecology ads?
Only claim what is true, such as insurance accepted, and list the plans on the landing page. Dubai's basic plan covers set antenatal visits and scans, and enhanced plans vary.
Sources
- Google Ads: Birth control, fertility and testing
- Google Ads: Abusing the ad network
- Google Ads: Health in personalised advertising
- Google Ads: Prescription drug list
- DHA: Standards for Medical Advertisement Content on Social Media (ST-21)
- Khaleej Times: Words DHA bans in clinic ads (September 2026)
- DHA/ISAHD: Essential Benefits Plan table of benefits (GC 03/2024)
Published 28 Oct 2026 · Access One
What changed for our clients
UAE clinics, hospitals and home healthcare brands that scaled with Google Ads.
Valiant ClinicPremium clinicNew patients tripled in one quarter.
Rebuilt the account around high-intent searches, each with its own landing page.
Liv HospitalHospitalEvery lead source became easy to measure.
Offline conversions sent back to Google Ads, so the team sees where each booked patient came from.
Justlife Home HealthcareHome healthcareBooked patients per dirham roughly doubled.
Spend moved to Search around urgent needs like post-surgery care and elderly falls.
Doctors For YouHome healthcareClosing rate from under 8% to the high teens.
WhatsApp conversion tracking, Search rebuilt around intent and a new qualifying script.
Clinica RamitaAesthetic clinic, JumeirahWe've seen a real difference, not just with the number of leads, but in the quality of patients coming in.
Infinity DentalDental & aesthetic clinicAfter the Google campaigns were reworked, the leads became much more serious and relevant.
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