Get More Blepharoplasty Patients with Google Ads in Dubai

What people in the UAE search for

UAE autocomplete on 28 October 2026 returned "blepharoplasty dubai price", "blepharoplasty cost dubai", "upper blepharoplasty price dubai", "upper blepharoplasty cost dubai", "lower blepharoplasty dubai price", "transconjunctival blepharoplasty dubai", "laser blepharoplasty dubai", "blepharoplasty surgeon dubai", "blepharoplasty abu dhabi", "eyelid surgery dubai price", "eyelid surgeon dubai" and "eye lift surgery dubai". Research searches include "blepharoplasty recovery time". Autocomplete shows existence, not volume.

• Upper vs lower: different patients, different prices. Separate ad groups.
• Technique: transconjunctival, laser. Only what your surgeon performs.
• Plain-English searches: "eyelid surgery", "eye lift". Often a different, less clinical searcher.
• Non-surgical alternatives: under-eye fillers and devices. A separate campaign.

What your ads can and cannot say

1. Titles. DHA's ST-21 accepts "qualifications and titles as recognised by DHA" and lists specialist registration as acceptable content. Eyelid surgery can be performed by surgeons from different specialties, such as plastic surgery or ophthalmology, so use the exact title on the DHA licence. "Eyelid expert" is not a title.
2. Technique claims. "Laser blepharoplasty" is a real search. In an ad it must describe what the surgeon actually does; Federal Decree-Law No. 38 of 2024 requires advertising claims to be truthful and evidence-based (official text), and Google's unreliable claims policy rejects misleading ones.
3. Recovery. ST-21 rejects references to recovery time that may lead to unrealistic expectations. "No visible scars, back to work in 3 days" fails.
4. Before and after. Eyes and faces are identifiable. DHA's ST-21 (9.6) allows before-and-after images only of the same individual, with the same lens, no photo editing, written consent and the statement "there is no guarantee that the result will be the same, as it might vary from one individual to another", plus the risks, in the same font size as the rest of the advert. Consent must be written (9.1).
5. Google targeting. Cosmetic surgery and surgical procedures are sensitive under Google's health personalisation policy: no Customer Match, your data segments or lookalikes. Close-up surgical images can fall under shocking content.

Campaign structure

• Ad groups: upper, lower, technique (if offered), surgeon, plain-English "eyelid surgery".
• Non-surgical under-eye in its own campaign with its own page. DHA's non-surgical standard lists who may inject fillers; keep toxin brand names off that page.
• Functional concerns: if your surgeon assesses heavy upper lids affecting vision, describe the assessment, not a guaranteed outcome or cover.
• Conversion: consultations booked, then surgeries scheduled. See conversion tracking.

Landing page and WhatsApp follow-up

• Upper and lower sections, each with price range, conditions, technique options and recovery in the surgeon's words.
• The surgeon: DHA title, specialty, facility.
• Risks and the warning statement near the price.
• Consented gallery with the DHA statement.

After the consultation, send the plan, price and recovery guide in writing and follow up with the people who asked for it. DHA's ST-21 lists providing "an unsolicited appointment time that has not been requested" among unacceptable advertising, so do not push slots to old contacts who never enquired. When the final follow-up is done, ask for a Google review with no gift or discount attached, as the Google review policy requires.

Scale your aesthetic clinic with Google Ads

Access One is the healthcare-only Google Ads agency in Dubai and a Google Partner. Get a free Google Ads audit or talk to us. See plastic surgery marketing, rhinoplasty patients, more eye patients and more cosmetic surgery patients.

Frequently asked questions

Can I advertise "laser blepharoplasty"?

Only if it describes what your surgeon actually does. UAE law requires advertising claims to be truthful and evidence-based, and Google rejects misleading claims.

Which title should a blepharoplasty ad use?

The exact title on the surgeon's DHA licence. DHA accepts recognised qualifications and titles, so invented titles such as "eyelid expert" should not appear.

Can I use eyelid before-and-after photos?

On your website, with written consent, the same individual and lens, no editing, and DHA's statement that results might vary, plus the risks. Keep them out of Google ads.

Sources

• Google Ads: Unreliable claims
• Google Ads: Health in personalised advertising
• Google Ads: Inappropriate content (shocking content)
• Google: Maps user contributed content policy (reviews)
• Federal Decree-Law No. 38 of 2024 on Medical Products (FAO mirror of the official text)
• DHA: Standards for Medical Advertisement Content on Social Media (ST-21)

Published 28 Oct 2026 · Access One